Unilo Studio · Field notes

Ship your idea, without the guesswork

Straight answers for non-technical founders: what to build, what it costs, how long it takes, and how to get a real product live. Written by the team that builds them.

CTO vs Technical Cofounder vs Dev Agency: Who Do You Actually Need?

A CTO, a technical cofounder, and a dev agency solve three different problems. Most founders shop for all three at once and pick the wrong one. Here is how to tell them apart.

Read article

Technical Cofounder Equity: How Much Is Too Much?

How much equity does a technical cofounder actually deserve? A founder's guide to fair splits, the variables that move the number, and the vesting terms that protect you both.

Read article

The Hidden Costs of Building an App Nobody Budgets For

You budgeted for the build. You did not budget for what happens after someone actually uses it. Here are the costs that show up on month two, not the quote.

Read article

Why Software Agencies Quote 10x Different Prices for the Same App

Send the same app idea to five vendors and the quotes can differ by 10x. That spread is not random and it is not fraud. It is six different answers to questions you never asked.

Read article

MVP Development Cost Breakdown: Where the Money Actually Goes

Founders ask what an MVP costs. The more useful question is where the money goes. Here is the honest line by line breakdown, including the leaks nobody itemizes.

Read article

How Much Does It Cost to Hire an App Developer in 2026?

What it actually costs to hire an app developer in 2026, broken down by freelancer, offshore team, agency, and in house hire, with the costs none of them put on the invoice.

Read article

Fixed Price vs Hourly: How to Pay for a Software Project

Why we only quote fixed price for MVP builds, an honest look at how each billing model actually works, and the cases where hourly is genuinely the smarter choice.

Read article

How to Find a Technical Cofounder (and the Faster Alternative)

Where to actually find a technical cofounder, how long it takes, what equity is fair, and the honest case for skipping the search and just building the thing.

Read article

Vibe Coding: What It Can Build, and Where It Breaks

Vibe coding is great for prototypes and quick validation, but it breaks on real products. Here is where the line sits and how to cross it safely.

Read article

Who Owns the Code When You Hire a Development Studio?

Who owns the code you paid to build? A practical guide to software IP ownership, the clauses to check, and what full ownership on day one really looks like.

Read article

Agency vs Freelancer vs Studio: Who Should Build Your Product?

A founder-to-founder breakdown of agencies, freelancers, AI vibe coding, and product studios: how each really works, and who each one is best for.

Read article

MVP vs Prototype vs Proof of Concept: A Founder's Guide

Clear, plain-English definitions of MVP, prototype, and proof of concept, plus a comparison table and how to pick the right one for where you are now.

Read article

How Long Does It Take to Build an MVP?

The honest answer to how long it takes to build an MVP, what actually drives the timeline, and how to compress yours without cutting corners that matter.

Read article

How to Validate Your Startup Idea Before You Build It

A practical guide to validating a startup idea before you spend months building. Test demand, prove people will pay, and turn a real signal into a launch plan.

Read article

How to Build an MVP Without Writing Code (2026 Guide)

A practical guide for non-technical founders on how to build an MVP without coding: the four real paths, what each costs you, and how to scope the smallest useful version.

Read article

How Much Does It Cost to Build an App in 2026?

A straight answer on the cost to build an app in 2026: real price ranges by route, the hidden costs nobody warns you about, and how to scope smart.

Read article